Why 100%?
Because this is not a business that also does charity. This is a charity that uses a product as its engine.
RTW exists for one reason: to repair the world. The pendant is how we fund it. The conversations are how we spread it. The 100% commitment is how we prove we mean it.
Every dollar of profit from every pendant sold goes directly to charitable causes. Not a percentage. Not after expenses are covered. All of it.